Creative Brief

Company: ScreemStream

Discription

I want to make a streaming service that is dedicated to horror films, offering a blood-curdling collection of classics, cult favorites, international horror and indie nightmares.

Key Elements: Discriptions
Problem: The only problem with creating a new streaming service is licensing, competition with Shudder, Limited Audience, Age verification, Technical Infrastructure, and Marketing.
Audience: This streaming service idea is targeted for die-hard horror fans.
Competition: To rival against streaming services like Shudder, Tubi, Peacock, and amc+.
Key Messages: To promote this platform by spreading a slogan like Your Home for Horror, Horror Lives Here, or More Than Movies, It’s a Horror Experience.
Call to Action: A call to action is getting the users action with a free trail that writes, “Start your free 31-day trail, IF YOU DARE!” This will encourage users to test the service with no risk while tying into the spooky theme.
How to Measure Success: By developing this streaming service, we will be able to gain subscriber growth, user engagement, revenue ratings, and a growing community.